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軟體簡介:
　
The rise of social media is changing the way marketing is done,
which can be both exciting and frightening. In this course
marketing expert and author Dave Evans takes fear out of the
equation by taking a hands-on, practical approach to the use of
social technology in business. Youl learn the difference
between social media and traditional media, what makes users
behave the way they do, and how to plan a social media marketing
program and measure its results. The course covers multiple
social media types - blogs, photos, videos, podcasts, and more -
as well as the places where these media are shared, including
social networks like Facebook and Google+ and microblogs like
Twitter.